Posted on 15 May 2009.
For the first time in its history, House of Hype, in conjunction with Music Loves Fashion, makes its international debut at the world’s most prominent film festival, the Cannes Film Festival. House of Hype produced a two-day event on board the Pegasus II, the largest yacht docked in Cannes. This 200-ft. yacht played host to a day-time luncheon and pool party for Capitol Films, as well as a formal black-tie cocktail party hosted by Capitol Films, benefiting the ONEXONE foundation. House of Hype also builds a series of events at the world famous “Nikki Beach”. Sponsored by Grey Goose Vodka, Remy Martin, Cointreau, and Piper Heidsieck, the weekend’s celebration brought in a variety of guests including Ryan Phillippe, Abbie Cornish, Mariah Carey, Nick Cannon, Ne-Yo, Robin Thicke, Paula Patton, Eva Longoria, Tony Parker, and Giovanni Ribisi.
House of Hype hosts Capitol Films party inside the ‘Pegasus II’ yacht.
The Ritz Carlton at the Cannes Film Festival
Daytime House of Hype at “Nikki Beach”
Daytime ‘Nikki Beach’ serves VIP bottle service to film industry elite.
Nikki Beach models
‘Nikki Beach’ giftbags to House of Hype guests
Actor Giovanni Ribisi attends ‘Nikki Beach’
House of Hype president Sam Keywanfar, Ryan Phillippe, Nikki Beach owner Eric Omores, Ne-Yo, Damon Wayans, & House of Hype founder Ben Keywanfar at ‘Nikki Beach’
‘Nikki Beach’ front set-up
‘Nikki Beach’ nighttime set-up
Grey Goose-branded pillows at ‘Nikki Beach’ nighttime.
Piper Heidsieck VIP lounge inside ‘Nikki Beach’ nighttime
The Grey Goose lounge inside ‘Nikki Beach’ nighttime
Ryan Phillippe, Co-Founder/President of House of Hype Sam Keywanfar, Co-Founder of House of Hype Ben Keywanfar, Owner of Nikki Beach Eric Omores & Ne-Yo
International media outlets line-up
House of Hype founders Sam Keywanfar and Ben Keywanfar, Nikki Beach owner Eric Omaores, and Lil Jon
Tony Parker, Nikki Beach owner Eric Omores, and Eva Longoria.
Newlyweds Nick Cannon & Mariah Carey attend ‘Nikki Beach’
House of Hype founder Ben Keywanfar, Ryan Phillippe, Abbie Cornish, and House of Hype president Sam Keywanfar