Native Shoes joins House of Hype onboard the “Pegasus II” for Ron Tutor’s annual Gala in Cannes, concurrent with the 2011 Film Festival. The evening consisted of free-flowing champagne sponsored by Moet & Chandon, and comfy boat shoes provided by Native Shoes. Celebrities included Rob Lowe and Jamie Lynn Sigler, who celebrated her 30th birthday aboard the yacht, with a special champagne toast shared with friends.

Jason Bothe of Native Shoes getting ready for the evening!

Front of “Pegasus II”

Guests getting their Native Shoes

Attendees wear comfy Native Shoes as they enjoy the Moet & Chandon open bar

Native Shoes in a basket!

Show off those shoes!

Rob Lowe

Guest utilizes her multi-purpose “Native Shoes” underwater!

House of Hype To Produce annual Party on the Pegasus II, concurrent with the 2011 Cannes Film Festival. Pictures are below:

House of Hype activates for its 2nd year at the Cannes Film Festival between May 14th and 19th.

On May 14th: CAPITOL FILMS HOSTED A BLACK-TIE GALA ONBOARD THE PEGASUS II.

On May 15th:  CAPITOL FILMS HOSTED A POOL PARTY ONBOARD THE PEGASUS II.

On May 16t:  WORLD FAMOUS DJ BOB SINCLAR PERFORMED LIVE AT THE VIP ROOM, SPONSORED BY AT&T.

On May 18th: OFFICIAL CHANEL AFTER-PARTY, WITH MUSIC BY THE MISSHAPES AT THE VIP ROOM, SPONSORED BY AT&T.

On May 19th: ‘JALOUSE’ CLUB LONDON PARTY WITH A LIVE ACT BY LA ROUX & DJ SET BY JOACHIM GARRAUD, HOSTED BY PARIS HILTON,  SPONSORED BY AT&T.

Onboard the Pegasus II, May 14th & 15th

On May 16th, 18th, & 19th, House of Hype partners with VIP Room to produce 3 of its hottest parties at the Cannes Film Festival.

On May 16th, House of Hype partnered with VIP Room, with a DJ appearance by world-famous Bob Sinclar.

VIP Room

Kelly Rowland (left), Paris Hilton (middle), Nicky Hilton (right) & guests

On May 18th, House of Hype partnered with VIP Room, where they produced an exclusive event for Chanel.

Pictured above (middle left) is Chanel’s head designer Karl Lagerfeld at last year’s event at VIP Room.

Karl Lagerfeld at this year’s VIP Room.

Vincent Cassel.

(From L-R) Johnny Depp, Owner of VIP Room Jean-Roch Pedri, and Film Director Tim Burton

(From L-R) Tim Burton, Jean-Roch Pedri, & Karl Lagerfeld

On May 19th, House of Hype activated at the VIP Room, with special guest DJ Joachim Garraud

Paris Hilton on the red carpet.

For the first time in its history, House of Hype, in conjunction with Music Loves Fashion, makes its international debut at the world’s most prominent film festival, the Cannes Film Festival. House of Hype produced a two-day event on board the Pegasus II, the largest yacht docked in Cannes. This 200-ft. yacht played host to a day-time luncheon and pool party for Capitol Films, as well as a formal black-tie cocktail party hosted by Capitol Films, benefiting the ONEXONE foundation. House of Hype also builds a series of events at the world famous “Nikki Beach”. Sponsored by Grey Goose Vodka, Remy Martin, Cointreau, and Piper Heidsieck, the weekend’s celebration brought in a variety of guests including Ryan Phillippe, Abbie Cornish, Mariah Carey, Nick Cannon, Ne-Yo, Robin Thicke, Paula Patton, Eva Longoria, Tony Parker, and Giovanni Ribisi.

House of Hype hosts Capitol Films party inside the ‘Pegasus II’ yacht.

The Ritz Carlton at the Cannes Film Festival

Daytime House of Hype at “Nikki Beach”

Daytime ‘Nikki Beach’ serves VIP bottle service to film industry elite.

Nikki Beach models

‘Nikki Beach’ giftbags to House of Hype guests

Actor Giovanni Ribisi attends ‘Nikki Beach’

House of Hype president Sam Keywanfar, Ryan Phillippe, Nikki Beach owner Eric Omores, Ne-Yo, Damon Wayans, & House of Hype founder Ben Keywanfar at ‘Nikki Beach’

‘Nikki Beach’ front set-up

‘Nikki Beach’ nighttime set-up

Grey Goose-branded pillows at ‘Nikki Beach’ nighttime.

Piper Heidsieck VIP lounge inside ‘Nikki Beach’ nighttime

The Grey Goose lounge inside ‘Nikki Beach’ nighttime

Ryan Phillippe, Co-Founder/President of House of Hype Sam Keywanfar, Co-Founder of House of Hype Ben Keywanfar, Owner of Nikki Beach Eric Omores & Ne-Yo

International media outlets line-up

House of Hype founders Sam Keywanfar and Ben Keywanfar, Nikki Beach owner Eric Omaores, and Lil Jon

Tony Parker, Nikki Beach owner Eric Omores, and Eva Longoria.

Newlyweds Nick Cannon & Mariah Carey attend ‘Nikki Beach’

House of Hype founder Ben Keywanfar, Ryan Phillippe, Abbie Cornish, and House of Hype president Sam Keywanfar