Posted on 30 April 2010.
Powerhouses House of Hype and Music Loves Fashion join forces to host Coachella’s hottest weekend party for the second year in a row. Daytime, partygoers, like Joel Madden, Lindsay Lohan, and Kellan Lutz had the time of their lives, enjoying a mouth-savoring barbeque poolside, while drinking an assortment of beverages, including Coca-Cola, Diet Coke, Honest Tea, Vitamin Water, Belvedere, and Moet Champagne. Guests participated in the Wrigley’s 5 Gum Tent, where they were gifted their own personalized ‘Flipbooks’. Attendees also received pool party products, from Skullcandy headphones and water guns to AT&T beach bags and towels. Nighttime, partygoers, like Malin Akerman and Russell Simmons, enjoyed bottle service sponsored by Belvedere Vodka and Moet Champagne, music provided by Joel Madden, DJ Cobra, and performances by the world-renown Crystal Method and Shiny Toy Guns.
Guests enjoy Skullcandy pool party gifts!
Partygoers inside Wrigley’s 5 Gum Tent, in their 20-second cameo in front of the camera!
Belvedere Vodka promo models
Apl. de. ap. from the Black Eyed Peas and guest
DJ Cobra spinning!
Over 5,000 guests enjoy AT&T, Belvedere, Coca-Cola, Moet, Skullcandy, Vitamin Water, and Wrigley’s 5 Gum fun!
Joel Madden DJing at the Belvedere Ballroom.
Shiny Toy Guns
Malin Akerman and sister Jennifer
Music Legend Russell Simmons