Belvedere Vodka returns as the title sponsor of the Music Loves Fashion and House of Hype Party, Coachella weekend. Daytime, it created a Belvedere lounge, building out a Belvedere-branded bar, with lots and lots of Belvedere vodka. Poolside, Belvedere promo models gave out Belvedere-branded towels and beach balls, and served Belvedere Vodka drinks to dedicated partygoers. Nighttime, Belvedere hosted a party, featuring performances by Crystal Method, DJ Joel Madden, and DJ Cobra.

Belvedere-branded vodka bar inside Belvedere lounge

Belvedere-branded bracelets

Inside Belvedere lounge

Belvedere-branded sails around the perimeter of the event

Belvedere Bottle Service Menu

Waitress setting up for bottle service

Guest enjoys his Belvedere bottle service!

Belvedere-branded towels

Belvedere promo models

Belvedere-branded DJ booth

Guests enjoy Belvedere drinks!

Joel Madden DJs Belvedere Vodka party nighttime

DJ Cobra spins in the Belvedere Ballroom!

Belvedere-branded ballroom

All VIP bottle service tables had Belvedere-branded ice buckets

Malin Akerman & sister Jennifer

Guests at the Belvedere party!

They’re back…Award-winning music directors Chris Robinson, Anthony Mandler, Jessy Terrero, plus newcomer Shane Drake host an annual directors’ dinner at the House of Hype, who have directed videos for everyone from Rihanna and Britney Spears to The Killers and John Mayer. Sponsored by Esquire Magazine, Nivea’s new line of male products, NIVEA For Men, Red Bull, and Grey Goose Vodka, the dinner celebrated the four directors’ nominations at this year’s 2009 Video Music Awards. Aside from close family, a few celebrity friends of the directors came by to relish in the Grey Goose Vodka and delicious entrees, including superstars Rihanna and Pink. Towards the end of the evening, NIVEA for Men also provided 100 gift bags to the attended dinner guests, which included NIVEA products and copies of this month’s issue of Esquire Magazine.

Directors’ Dinner at LEVANTeast inside Hotel on Rivington

[L-R]Host of Esquire/NIVEA For Men Directors’ Dinner: Chris Robinson was nominated for Ne-Yo’s “Miss Independent” video, Jessy Terrero was nominated for Wisin y Yandel’s “Abusadora” video, Anthony Mandler was nominated for Jay-Z’s “D.O.A.(Death of Autotune)” Video, and Shane Drake was nominated for Paramore’s “Decode” off the Twilight Movie Soundtrack.

Grey Goose Vodka was served at the tables, as well as the bar.

Host Anthony Mandler invites close friend Rihanna to Directors’ Dinner. Mandler has collaborated with Rihanna on twelve of her music videos.

Host of Directors’ Dinner Shane Drake and his executive producer Brandon Bonfiglio show off their NIVEA gift bags.

Recap of the House of Hype featured in Esquire Magazine’s February issue.

Benefitting the ONEXONE foundation, Belvedere Vodka sponsors the Music Loves Fashion event at the House of Hype Coachella Weekend. A venue best-suited for activation, the House of Hype was the perfect place where Belvedere could expose its ‘IX vodka’ to its new target audience of electronica music lovers and music industry influencers. During the day, tables were branded with 3-litter Belvedere custom bottles and ice buckets, where thousands of guests enjoyed the alcohol and great variety of music. At night, Belvedere launches the new Belvedere IX vodka inside the Riviera’s Ballroom, where the venue was decored in over $100k in visual lighting displays, which entailed a Belvedere IX gobo light, lights shows, and moving graphics. Moreover, there included 50 Belvedere-branded servers, and 75 VIP tables and bars filled with Belvedere napkins, cups, and more Belvedere IX vodka! Some DJs who came by and rocked out until about 6 a.m. were international turntablists J.U.S.T.I.C.E., Daft Punk, and 5-Time World Champion DJ A-Trak. Those that were also in attendance until about the same time were Audrina Patridge, Paris Hilton and her beau Doug Reinhardt, and Adrian Grenier.

Music Loves Fashion/House of Hype Invite

Belvedere Vodka-branded cups and its pink ‘IX’ signage at House of Hype’s daytime pool party.

Belvedere IX Vodka sampled at Music Loves Fashion/House of Hype’s daytime pool party.

Customed 3-litter Belvedere Vodka bottles, provided at VIP tables.

Partygoers at the Belvedere daytime party

Visual Belvedere ‘IX’ Gobo branding

At night, each each table was supplied with a Belvedere IX Vodka bottle and ice bucket.

The bars, cups, and napkins were branded in Belvedere IX.

‘Belvedere-IX’-branded hostesses

Paris Hilton and beau Doug Reinhardt parties at the Belvedere IX party until 6 a.m.

‘Belvedere IX’-branded DJ Booth

DJ A-trak spins at the House of Hype/Music Loves Fashion Belvedere party!

Over 2,000 people attended the Belvedere IX party.

Sean “Diddy” Combs endorses the House of Hype MTV VMA Weekend by officially sponsoring the weekends festivities with Ciroc Vodka. The music mogul made certain that the swanky Hollywood Hills Mansion was fully stocked and equipped to handle all the star-studded action. Diddy delivered Ciroc-branded towels for guests to use during the day, chauffeured Escalades for guests to get home safely, and enough Ciroc bottles to fill five nightclubs. Featured DJs at the House of Hype included Dj Clinton Sparks and Ciroc-DJ Felli Fel!

Ciroc poster

House of Hype-branded car service at the Ciroc party.

House of Hype Sponsors Ciroc Vodka daytime bash!

Ciroc-branded bar

DJ Clinton Sparks mixing the beats at the HOH Pre-Awards Hospitality Lounge Poolside Party.

Ciroc supplies branded towels to its pool party attendees.

Ciroc party at the House of Hype.

Partygoers at the House of Hype Ciroc pool party.

Director Anthony Mandler serves his guests Ciroc at the Directors Dinner sponsored by Ciroc