World documentary “In Prison My Whole Life” takes a close look at the life of Mumia Abu-Jamal, a imprisoned political activist and former Black Panther member, Mumia Abu-Jamal, whose death sentence for killing a police officer was overturned in 2001 due to errors made during his original 1982 sentencing hearing. Paste Mag and non-profit organization Amnesty International sponsor its premiere party at the House of Hype, co-hosted by Colin Firth and his wife Olivia. [other] Special guests included: John Legend, Oscar-nominated director Jason Reitman, Stanley Tucci, Brittany Murphy, Olivia Wilde and Dennis Quaid.

“In Prison My Whole Life” Poster

Juno-director Jason Reitman and guest take a look inside ‘Paste’ Magazine.

John Legends attends the premiere of “In Prison My Whole Life”.

Dennis Quaid hangs out at the Paste Magazine/Amnesty International bash.

Actors Stanley Tucci and Patricia Clarkson support ‘Amnesty International’ at the House of Hype.

From L-R: Guest, Olivia Firth, Simon Monjack, Brittany Murphy & Colin Firth

At the House of Hype, Oakley sets up a personalized eyewear station, where supermodels Jessica White & Hester Libbey, and Oscar-nominated director Jason Reitman quickly snatch a pair of shades before heading off into the cold outdoors. Actor Jack Black, promoting his new film “Be Kind Rewind” at the Sundance Film Festival, inconspicuously escaped the paparazzi by hiding behind a pair of Oakley’s he also custom designed himself at the House of Hype. Out of the celebrity bunch, it was socialite Kim Kardashian, however, who got the most creative, designing her very own Oakley pink ski goggles.

Jack Black runs away from paparazzi, wearing his new Oakley shades.

Jack Black at the Oakley lounge.

Juno-director Jason Reitman & wife wear Oakley.

Supermodels Jessica White and Hester Libbey.

DELL Computers was looking to collect celebrity content for their new promotion in support of Project (RED) organization. In turn, DELL sets up its own lounge at the House of Hype during the 2008 Film Festival, where celebs were encouraged to custom create their own laptops, while sharing on camera what they used their computers for the most and how it affected their daily lives. Celebs also discussed their thoughts and sentiments about AIDS and what (RED) was doing to help. Those that the participated in the DELL Lounge included Lucas Haas, 50 Cent, Danny Masterson, Adam Scott, Lukas Haas, and ‘Juno’ director Jason Reitman.

Rap Legend 50 Cent

DELL Rep talks with 50 Cent about how to custom create the laptop he wants.

That 70s Show star Danny Masterson

Actor Adam Scott at the DELL Lounge

Lukas Haas in front of the DELL Lounge gobo

Director of Juno Film, Jason Reitman

Stanley Tucci

Voting has never looked so glamorous! Rock the Vote films PSAs for the upcoming presidential election at the House of Hype, during the 2008 Film Festival. Supporters included: Brittany Murphy, Nick Cannon, DJ Steve Aoki, Baron Davis, The Donnas, Jason Reitman, Oscar-nominated director for Juno, and John Paul DeJoria, owner of Patron & Paul Mitchell product line. Nighttime, ‘Rock The Vote’ features as the charity component to a series of House of Hype nighttime events, which provided a special performance by Pittsburgh Slim and DJs sets by DJ Irie, Nick Cannon, Steve Aoki & DJ Cobra.

Brittany Murphy reps Rock The Vote.

DJ Steve Aoki has an eye for Rock The Vote.

Music Legend Billy Morrison endorses Rock The Vote.

Basketball player Baron Davis gets political.

Kim Kardashian’s ‘Vote’ matters!

Oscar-nominated Director Jason Reitman

Featured DJs: DJ Steve Aoki, Nick Cannon, DJ Irie

Pittsburgh Slim performing

Brittany Murphy & ‘Rock The Vote’ at the House of Hype are featured in two different OK! Magazine issues.