Concurrent with the 2011 Film Festival, House of Hype produces its 4th annual event, partnering with LIVEstyle Entertainment at Cisero’s Ristorante & Bar on Main Street. Throughout the venue, guests enjoyed a variety of activations, while snacking on Sensible Portion fry-shaped chips and IZZE beverages. Upstairs, Bailey’s Irish Cream builds out the ‘Bailey’s Warming Hut’ where attendees relaxed and enjoyed the fresh coffee, tea, and bites available. In Touch builds a photo studio as well, where talent came by to take pictures for the magazine. Downstairs, Yoostar sets up a gaming area, where it introduced guests to its ultimate movie karaoke game “Yoostar2″ prior to its public unveiling. A private gifting space was also featured nearby, where brands like Paul Frank, EQ, HB3 Technology/InSound, and AMIClubwear showcased their newest collection in t-shirts, sweaters, jackets, shoes, and all types of accessories for attendees to grab. Save The Children organization builds a PSA station as well, where talent came to film for its’ “Good Goes” campaign, a program dedicated to help local health workers help save children worldwide. Guests that came by included Terrence Howard, Carole King, Michael Chiklis, 50 Cent, Floyd Mayweather, Lil Jon, Elijah Wood, Paul Reiser, Eliza Dushku, Rick Fox, John Salley, Danny McBride, Ben Foster, Tommy Lee Jones, Ashlan Gorse from E!, and many more.
Baileys Warming Hut
Fresh coffee with a hint of Baileys Irish Cream, topped off with whip cream!
Consumers enjoy fresh coffee with a hint of Baileys Irish Cream!
50 Cent & Floyd Mayweather in the In Touch Photo Studio
Yoostar showcases its new video game ‘Yoostar2′ before its public unveiling.
Tommy Lee tries out the new game with Yoostar’s VP of Content, Nicholas Reichenbach.
IZZE & Sensible Portions snacks ready available for guests.
Paul Frank Set Up
Lil Jon autographing Paul Frank-branded Skullcandy headphones
HB3 Technology/InSound Set up
Terrence Howard gets gifted an InSound jacket featuring HB3 Technology
Paul Reiser and Julia Fordham filming for Save The Children PSA
Ryan Tedder of OneRepublic filming for Save The Children PSA