Tag Archive | "Honest Tea"

Nissan Presents ‘My Versa Road Trip’ Experience


House of Hype & Nissan partner up for House of Hype’s fourth annual event, following the MTV Video Music Awards. After the Hot 100 dinner, the night evolved into an event that had the industry buzzing for days. The House of Hype provided a seamless backdrop for Nissan to debut its all new Nissan Versa, and align itself with mega celebrities like Britney Spears, Katy Perry, Akon, Jamie Foxx, Kelly Rowland, and Emma Roberts through interactive interviews on the red carpet and photo opportunities which helped heighten its ‘My Versa Road Trip’ campaign.

Within the Nissan Versa Lounge, guests had an opportunity to commemorate the evening inside the branded Nissan Versa photo booths, where they took home pictures of the evening while they familiarized themselves with the campaign. Attendees were able to email and post photos directly from the photo booths to their personal social networks, extending the Nissan brand footprint amongst prospective consumers overnight. Guests also had the opportunity to keep themselves hydrated with featured beverage partners like Activate water and Honest Tea beverages that were available throughout the party for guests to sample and enjoy at all bars and bottle service tables.

Guests including Jamie Foxx and Akon enjoyed Ciroc and Redbull at their VIP tables, while Katy Perry enjoyed Stella Artois Beer and Britney Spears and sister Jamie Lynn enjoyed Red Bull and Honest Tea. To everyone’s surprise, Jamie Foxx got up on his table, reached for a bottle of Ciroc and entertained the crowd to hits provided by House of Hype resident DJ Cobra. Foxx performed for nearly 45 minutes and made certain to congratulate fellow VMA winners Katy Perry and Britney Spears throughout the night.

Nissan outside

Nissan Signage at Check-In
*Photo credit: Michael Bezjian/WireImage

nissan car outside

Nissan Car Display at Check-In
*Photo credit: Michael Bezjian/WireImage

nissan lounge

Nissan Display inside Lounge
*Photo credit: Michael Bezjian/WireImage

nissan versa road trip

Nissan ” My Versa Road Trip” Campaign Signage
*Photo credit: Michael Bezjian/WireImage

spin

Malin Akerman and husband Roberto Zincone
*Photo credit: Michael Bezjian/WireImage

katy perry step & repeat

Katy Perry after winning three VMAs, including “Video of the Year” for her music video “Firework” directed by Dave Meyers!
*Photo credit: Michael Bezjian/WireImage

Emma Roberts Nissan Presents ‘My Versa Road Trip’ Experience

Emma Roberts
*Photo credit: Michael Bezjian/WireImage

Rose McGowan

Rose McGowan
*Photo credit: Michael Bezjian/WireImage

Evan Ross2 Nissan Presents ‘My Versa Road Trip’ Experience

Evan Ross
*Photo credit: Michael Bezjian/WireImage

Kelly Rowland1 Nissan Presents ‘My Versa Road Trip’ Experience

Kelly Rowland
*Photo credit: Michael Bezjian/WireImage

Kelly Rowland interview Nissan Presents ‘My Versa Road Trip’ Experience

Kelly Rowland being interviewed by E! News
*Photo credit: Michael Bezjian/WireImage

nissan interview

Akon being interviewed by Nissan Brand Ambassador, Kristen Brockman
*Photo credit: Michael Bezjian/WireImage

overrall

Inside Nissan Afterparty Lounge
*Photo credit: Michael Bezjian/WireImage

ciroc everything

Ciroc-branded pillows, ice buckets & napkins at all VIP tables
*Photo credit: Michael Bezjian/WireImage

dj booth

House of Hype-branded DJ Booth
*Photo credit: Michael Bezjian/WireImage

dj cobra

DJ Cobra on the turntables!
*Photo credit: Michael Bezjian/WireImage

bar

Bar Display, featuring Activate water & Honest Tea Beverages
*Photo credit: Michael Bezjian/WireImage

katy perry afterparty

Katy Perry inside Nissan Afterparty Lounge
*Photo credit: Michael Bezjian/WireImage

Mark Salling

Mark Salling
*Photo credit: Michael Bezjian/WireImage

jamie & briot

Jamie Lynn Spears & Britney Spears after being presented with her Michael Jackson Vanguard Award at the VMAs
*Photo credit: Todd Oren

emma and malin

Emma Roberts & Malin Akerman
*Photo credit: Michael Bezjian/WireImage

jamie

Jamie Foxx performing on stage
*Photo credit: Michael Bezjian/WireImage

jamie cobra

DJ Cobra & Jamie Foxx
*Photo credit: Michael Bezjian/WireImage

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Jamie Lynn Spears & Britney Spears


Following the MTV Video Music Awards, House of Hype was proud to produce its fourth annual event which this year was presented by Nissan. After the Hot 100 dinner, the night evolved into an event that had the industry buzzing for days. The House of Hype provided a seamless backdrop for Nissan to debut its all new Nissan Versa, and align itself with mega celebrities like Britney Spears, Katy Perry, Akon, Jamie Foxx, Kelly Rowland, and Emma Roberts through interactive interviews on the red carpet and photo opportunities which helped heighten its ‘My Versa Road Trip’ campaign.

Within the Nissan Versa Lounge, guests had an opportunity to commemorate the evening inside the branded Nissan Versa photo booths, where they took home pictures of the evening while they familiarized themselves with the campaign. Attendees were able to email and post photos directly from the photo booths to their personal social networks, extending the Nissan brand footprint amongst prospective consumers overnight. Guests also had the opportunity to keep themselves hydrated with featured beverage partners like Activate water and Honest Tea beverages that were available throughout the party for guests to sample and enjoy at all bars and bottle service tables.

Guests including Jamie Foxx and Akon enjoyed Ciroc and Redbull at their VIP tables, while Katy Perry enjoyed Stella Artois Beer and Britney Spears and sister Jamie Lynn enjoyed Red Bull and Honest Tea. To everyone’s surprise, Jamie Foxx got up on his table, reached for a bottle of Ciroc and entertained the crowd to hits provided by House of Hype resident DJ Cobra. Foxx performed for nearly 45 minutes and made certain to congratulate fellow VMA winners Katy Perry and Britney Spears throughout the night.

Presented by Continuum Entertainment, SPIN Galactic + Magazine took over House of Hype’s private green room area. Inside the space, attendees got to participate in the “SPiN + SPIN” Ping Pong Tournament, while friends lounged comfortably enjoying the available copies of SPIN’s latest issue, featuring cover artist St. Vincent. Guests also relished in the candy displays and gifts, which included SPiN Galactic t-shirts, sweatbands, and armbands!

Nissan outside

Nissan Signage at Check-In
*Photo credit: Michael Bezjian/WireImage

nissan car outside

Nissan Car Display at Check-In
*Photo credit: Michael Bezjian/WireImage

nissan lounge

Nissan Display inside Lounge
*Photo credit: Michael Bezjian/WireImage

nissan versa road trip

Nissan ” My Versa Road Trip” Campaign Signage
*Photo credit: Michael Bezjian/WireImage

spin

Malin Akerman and husband Roberto Zincone
*Photo credit: Michael Bezjian/WireImage

katy perry step & repeat

Katy Perry after winning three VMAs, including “Video of the Year” for her music video “Firework” directed by Dave Meyers!
*Photo credit: Michael Bezjian/WireImage

Emma Roberts Jamie Lynn Spears & Britney Spears

Emma Roberts
*Photo credit: Michael Bezjian/WireImage

rose

Rose McGowan
*Photo credit: Michael Bezjian/WireImage

Evan Ross2 Jamie Lynn Spears & Britney Spears

Evan Ross
*Photo credit: Michael Bezjian/WireImage

Kelly Rowland1 Jamie Lynn Spears & Britney Spears

Kelly Rowland
*Photo credit: Michael Bezjian/WireImage

Kelly Rowland interview Jamie Lynn Spears & Britney Spears

Kelly Rowland being interviewed by E! News
*Photo credit: Michael Bezjian/WireImage

nissan interview

Akon being interviewed by Nissan Brand Ambassador, Kristen Brockman
*Photo credit: Michael Bezjian/WireImage

overrall

Inside Nissan Afterparty Lounge
*Photo credit: Michael Bezjian/WireImage

ciroc everything

Ciroc-branded pillows, ice buckets & napkins at all VIP tables
*Photo credit: Michael Bezjian/WireImage

bar

Bar Display, featuring Activate water & Honest Tea Beverages
*Photo credit: Michael Bezjian/WireImage

dj booth

House of Hype-branded DJ Booth
*Photo credit: Michael Bezjian/WireImage

dj cobra

DJ Cobra on the turntables!
*Photo credit: Michael Bezjian/WireImage

ping pong court

“SPiN + SPIN” Ping Pong Tournament inside Green Room
*Photo credit: Todd Oren

spin setup

*Photo credit: Todd Oren

spin poster

*Photo credit: Todd Oren

spin magazine

*Photo credit: Todd Oren

spin bandanas

Guests get gifted SPiN Galactic sweatbands, ready for their competitive match!
*Photo credit: Michael Bezjian/WireImage

ping pong

It’s on!
*Photo credit: Michael Bezjian/WireImage

jamie

Jamie Foxx performing on stage
*Photo credit: Michael Bezjian/WireImage

jamie cobra

DJ Cobra & Jamie Foxx
*Photo credit: Michael Bezjian/WireImage

katy perry afterparty

Katy Perry inside Nissan Afterparty Lounge
*Photo credit: Michael Bezjian/WireImage

Mark Salling

Mark Salling
*Photo credit: Michael Bezjian/WireImage

jamie & briot

Jamie Lynn Spears & Britney Spears after being presented with her Michael Jackson Vanguard Award at the VMAs
*Photo credit: Todd Oren

emma and malin

Emma Roberts & Malin Akerman
*Photo credit: Michael Bezjian/WireImage

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House of Hype & Music Loves Fashion Return to Coachella!


Powerhouses House of Hype and Music Loves Fashion join forces to host Coachella’s hottest weekend party for the second year in a row. Daytime, partygoers, like Joel Madden, Lindsay Lohan, and Kellan Lutz had the time of their lives, enjoying a mouth-savoring barbeque poolside, while drinking an assortment of beverages, including Coca-Cola, Diet Coke, Honest Tea, Vitamin Water, Belvedere, and Moet Champagne. Guests participated in the Wrigley’s 5 Gum Tent, where they were gifted their own personalized ‘Flipbooks’. Attendees also received pool party products, from Skullcandy headphones and water guns to AT&T beach bags and towels. Nighttime, partygoers, like Malin Akerman and Russell Simmons,  enjoyed bottle service sponsored by Belvedere Vodka and Moet Champagne, music provided by Joel Madden, DJ Cobra, and performances by the world-renown Crystal Method and Shiny Toy Guns.

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Guests enjoy Skullcandy pool party gifts!

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Partygoers inside Wrigley’s 5 Gum Tent, in their 20-second cameo in front of the camera!

TARYN MANNING1 House of Hype & Music Loves Fashion Return to Coachella!

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Belvedere Vodka promo models

HOT PEEPS 0011 House of Hype & Music Loves Fashion Return to Coachella!

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Apl. de. ap. from the Black Eyed Peas and guest

ATMOSPHERE1 House of Hype & Music Loves Fashion Return to Coachella!

DJ COBRA11 House of Hype & Music Loves Fashion Return to Coachella!

DJ Cobra spinning!

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Over 5,000 guests enjoy AT&T, Belvedere, Coca-Cola, Moet, Skullcandy, Vitamin Water, and Wrigley’s 5 Gum fun!

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Joel Madden DJing at the Belvedere Ballroom.

Shiny Toy Guns1 House of Hype & Music Loves Fashion Return to Coachella!

Shiny Toy Guns

MALIN AKERMAN11 House of Hype & Music Loves Fashion Return to Coachella!

Malin Akerman and sister Jennifer

RUSSELL SIMMONS1 House of Hype & Music Loves Fashion Return to Coachella!

Music Legend Russell Simmons

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Coca-Cola Hosts House of Hype/Music Loves Fashion Party!


The Coca-Cola Company joins Music Loves Fashion and House of Hype this year at the Riviera Resort & Spa, Coachella Weekend. Coca-Cola products were given out to thousands of thirsty partygoers who enjoyed Coke, Diet Coke, Fuze, Vitamin Water, and Organic Honest Tea. Coke promo models also walked around the venue, distributing these beverages to keep guests hydrated, and also gave out some fun Coca-Cola-branded pool party toys.

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Coca-Cola stations

COKE 3 Coca Cola Hosts House of Hype/Music Loves Fashion Party!

Coke 3 use1 1024x6821 Coca Cola Hosts House of Hype/Music Loves Fashion Party!

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Coca-Cola beach balls!

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Giant ‘Vitamin Water’ Inflatables!

HONEST TEA1 Coca Cola Hosts House of Hype/Music Loves Fashion Party!

Guest enjoying Honest Tea!

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Over 5,000 people enjoyed Coca-Cola beverages at the Music Loves Fashion/House of Hype party!

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