Sprite Green to be exact! The Coca-Cola Company introduces the launch of its new beverage Sprite Green at the House of Hype. The bars served the Sprite Green product, while all VIP bottle service tables were each branded with the beverage. Servers and Sprite Green brand ambassadors alike were busy distributing the new product to the A-list crowd, including Tom Arnold and Academy-award winner Cuba Gooding Jr. Sprite even enhanced the lighting in the venue to be green, while DJs shouted out Sprite Green all over the mic.

Sprite Promo Girls & Sprite Green Product

Sprite Green promo models distributing the beverage to curious guests!

Sprite Green branded at the bars.

Cuba Gooding Jr. enjoying his time at the House of Hype.

Tom Arnold gives his best smile at the House of Hype!

DJ Clinton Sparks gets thirsty for Sprite Green at the House of Hype.

DJ Felli Fel gives shout-out to Sprite Green!

Sean “Diddy” Combs endorses the House of Hype MTV VMA Weekend by officially sponsoring the weekends festivities with Ciroc Vodka. The music mogul made certain that the swanky Hollywood Hills Mansion was fully stocked and equipped to handle all the star-studded action. Diddy delivered Ciroc-branded towels for guests to use during the day, chauffeured Escalades for guests to get home safely, and enough Ciroc bottles to fill five nightclubs. Featured DJs at the House of Hype included Dj Clinton Sparks and Ciroc-DJ Felli Fel!

Ciroc poster

House of Hype-branded car service at the Ciroc party.

House of Hype Sponsors Ciroc Vodka daytime bash!

Ciroc-branded bar

DJ Clinton Sparks mixing the beats at the HOH Pre-Awards Hospitality Lounge Poolside Party.

Ciroc supplies branded towels to its pool party attendees.

Ciroc party at the House of Hype.

Partygoers at the House of Hype Ciroc pool party.

Director Anthony Mandler serves his guests Ciroc at the Directors Dinner sponsored by Ciroc

Product Launch for SanDisk’s slotMusic took place at exclusive Hollywood Hills event during House of Hype’s MTV Video Music Awards pre and after parties at an exclusive 8-acre mansion in the Hollywood Hills. During the day, House of Hype created stations where guests could customize and download their own mixes off of the various DJ’s playlists onto ‘slotmusic’ chips House of Hype distributed to its guests. A photo booth was also built where guests could commemorate their experience at the House of Hype, and also have those images downloaded onto their’ slotmusic’ chips. Daytime DJs featured DJ Shepard Fairey and DJ Clinton Sparks, while House of Hype provided a nighttime live performance by Grammy winner Robin Thicke. At its nighttime SanDisk event as well, the House of Hype built a state of the art light exhibit and SanDisk-branded visual displays, where select attendees included Jamie Foxx, Rihanna, Katy Perry, Drake, Lil Wayne, Michael Phelps, Missy Elliot, Ryan Phillippe, Busta Rhymes, Jermaine Dupri and many more.

House of Hype guests were given SanDisk ‘slotMusic’ chips.

SanDisk ‘slotmusic’ photo booth.

Renown street artist and DJ Shepard Fairey spins at SanDisk’s ‘slotMusic’ pool party.

Entire venue was packed with state of the art light art exhibit and SanDisk-branded visual displays.

Christina Milian gets gifted a SanDisk ‘slotmusic’ chip.

Ne-Yo with SanDisk ‘slotMusic’ chip.

Lil Wayne is in awe of his new ‘slotMusic’ chip.

Grammy-winner Robin Thicke performs his famous “Lost Without You”.

After Thicke’s performance, Russ Eisenman, SanDisk VP of Marketing talks to the singer about the ‘slotMusic’ chip, and it will revolutionize the music industry.