Award-winning rapper Young Jeezy kicks off VMA Weekend with a pre-bash at the House of Hype. Guests enjoyed complimentary cocktails and champagne courtesy of the premium brands that sponsored the star-studded evening. Celebs like Rihanna, Katy Perry, Christina Milian, Lil Wayne, Drake, Jamie Foxx and Khloe Kardashian relished in the $500 bottles of Cattier Champagne, Ciroc Vodka and Nuvo served at the House of Hype.

Young Jeezy and Khloe Kardashian

Audrina Patridge & Corey Bohan inside House of Hype’s VIP tent.

Brody Jenner attends Directors’ Dinner

Singers Fefe Dobson and Christina Milian get interviewed at the House of Hype party.

CBS interviews Lil Wayne as he walks into the House of Hype pre-VMA Party.

Product Launch for SanDisk’s slotMusic took place at exclusive Hollywood Hills event during House of Hype’s MTV Video Music Awards pre and after parties at an exclusive 8-acre mansion in the Hollywood Hills. During the day, House of Hype created stations where guests could customize and download their own mixes off of the various DJ’s playlists onto ‘slotmusic’ chips House of Hype distributed to its guests. A photo booth was also built where guests could commemorate their experience at the House of Hype, and also have those images downloaded onto their’ slotmusic’ chips. Daytime DJs featured DJ Shepard Fairey and DJ Clinton Sparks, while House of Hype provided a nighttime live performance by Grammy winner Robin Thicke. At its nighttime SanDisk event as well, the House of Hype built a state of the art light exhibit and SanDisk-branded visual displays, where select attendees included Jamie Foxx, Rihanna, Katy Perry, Drake, Lil Wayne, Michael Phelps, Missy Elliot, Ryan Phillippe, Busta Rhymes, Jermaine Dupri and many more.

House of Hype guests were given SanDisk ‘slotMusic’ chips.

SanDisk ‘slotmusic’ photo booth.

Renown street artist and DJ Shepard Fairey spins at SanDisk’s ‘slotMusic’ pool party.

Entire venue was packed with state of the art light art exhibit and SanDisk-branded visual displays.

Christina Milian gets gifted a SanDisk ‘slotmusic’ chip.

Ne-Yo with SanDisk ‘slotMusic’ chip.

Lil Wayne is in awe of his new ‘slotMusic’ chip.

Grammy-winner Robin Thicke performs his famous “Lost Without You”.

After Thicke’s performance, Russ Eisenman, SanDisk VP of Marketing talks to the singer about the ‘slotMusic’ chip, and it will revolutionize the music industry.