DELL Computers was looking to collect celebrity content for their new promotion in support of Project (RED) organization. In turn, DELL sets up its own lounge at the House of Hype during the 2008 Film Festival, where celebs were encouraged to custom create their own laptops, while sharing on camera what they used their computers for the most and how it affected their daily lives. Celebs also discussed their thoughts and sentiments about AIDS and what (RED) was doing to help. Those that the participated in the DELL Lounge included Lucas Haas, 50 Cent, Danny Masterson, Adam Scott, Lukas Haas, and ‘Juno’ director Jason Reitman.
Rap Legend 50 Cent
DELL Rep talks with 50 Cent about how to custom create the laptop he wants.
That 70s Show star Danny Masterson
Actor Adam Scott at the DELL Lounge
Lukas Haas in front of the DELL Lounge gobo
Director of Juno Film, Jason Reitman