55DSL partners with BPM Magazine to host its 15th Anniversary at the House of Hype’s daytime pool party Coachella Weekend. Gifting suite included, 55DSL transforms the entire space into a 55DSL-branded celebration. The event was attended by nearly 1,000 VIPs, celebs, artists and tastemakers from all over the world, including Socialite Paris Hilton, Entourage‘s Adrian Grenier, and international DJs Dan-O, Mom Jeans, and Them Jeans.

55DSL logo

55DSL Coachella Party Invite

55DSL-branded DJ booth, featuring Danny Masterson a.k.a DJ Mom Jeans.

DJ Mom Jeans a.k.a Danny Masterson spins at 55 DSL pool party.

55DSL towels were distributed to guests at the pool party.

Guests enjoy 55DSL-branded tent at House of Hype.

Danny Masterson, wearing 55DSL Tee, at the 55DSL tent.

Guest enjoy the 55DSL gifting suite at the House of Hype.

World-renown DJs Dan-O & Mom Jeans grab 55DSL gift bags.

55DSL survival kits provided to House of Hype guests

Over 1,000 people attended the 55DSL-sponsored party.

DELL Computers was looking to collect celebrity content for their new promotion in support of Project (RED) organization. In turn, DELL sets up its own lounge at the House of Hype during the 2008 Film Festival, where celebs were encouraged to custom create their own laptops, while sharing on camera what they used their computers for the most and how it affected their daily lives. Celebs also discussed their thoughts and sentiments about AIDS and what (RED) was doing to help. Those that the participated in the DELL Lounge included Lucas Haas, 50 Cent, Danny Masterson, Adam Scott, Lukas Haas, and ‘Juno’ director Jason Reitman.

Rap Legend 50 Cent

DELL Rep talks with 50 Cent about how to custom create the laptop he wants.

That 70s Show star Danny Masterson

Actor Adam Scott at the DELL Lounge

Lukas Haas in front of the DELL Lounge gobo

Director of Juno Film, Jason Reitman

Stanley Tucci