Native Shoes joins House of Hype onboard the “Pegasus II” for Ron Tutor’s annual Gala in Cannes, concurrent with the 2011 Film Festival. The evening consisted of free-flowing champagne sponsored by Moet & Chandon, and comfy boat shoes provided by Native Shoes. Celebrities included Rob Lowe and Jamie Lynn Sigler, who celebrated her 30th birthday aboard the yacht, with a special champagne toast shared with friends.

Jason Bothe of Native Shoes getting ready for the evening!

Front of “Pegasus II”

Guests getting their Native Shoes

Attendees wear comfy Native Shoes as they enjoy the Moet & Chandon open bar

Native Shoes in a basket!

Show off those shoes!

Rob Lowe

Guest utilizes her multi-purpose “Native Shoes” underwater!

In association with Cheetah Vision Films, Emmett Furla Films & Inferno Entertainment, House of Hype produces a cocktail reception for the film ‘Freelancers’ starring 50 Cent, Forest Whitaker & Robert De Niro at the Carlton Hotel Beachfront in Cannes, concurrent with the 2011 Festival. An official sponsor of both the Festival and the ‘Freelancers’ gathering, Stella Artois brands the private area to fit the experience of its interactive French campaign “Chez Jacques”. Guests in attendance included Robert De Niro, Randall Emmett, Grace Hightower De Niro, and Denise Rich.

“Chez Jacques” Flag

“Chez Jacques” welcomes the ‘Freelancers’ Cocktail Reception

“Chez Jacques” Set-Up

Robert De Niro arrives!

Randall Emmett, Robert De Niro & wife Grace Hightower De Niro

From L-R: Co-Founder of House of Hype Ben Keywanfar, Robert De Niro, Co-Founder/President of House of Hype Sam Keywanfar & Randall Emmett

Robert De Niro & Sam Keywanfar, Co-Founder of House of Hype conversing

Legendary songwriter Denise Rich & Grace Hightower De Niro

Laura Vallis of Stella Artois & Sam Keywanfar

Stella Artois Beer Tap

Moet & Chandon Set-Up

Randall Emmett holding custom-made branded-”Freelancers” bottle of Moet & Chandon

Flavored water provided by Skinny Water

House of Hype To Produce annual Party on the Pegasus II, concurrent with the 2011 Cannes Film Festival. Pictures are below:

Includes

Wednesday, May 11th: Grand Opening with DJ Chuckie, VIP Room

Thursday, May 12th: Attali & Carole Bouquet Charity Dinner Featuring Appearances by Jane Fonda & Robert De Niro (Terrace), Performance by Busta Rhymes (Club), VIP Room

Friday, May 13th: House of Hype in conjunction with Cheetah Vision Films, Emmett Furla Films, and Inferno Films present “FREELANCERS” cocktail reception with a special appearance by Robert De Niro at the Carlton Hotel Beachfront

Friday, May 13th: (RED) Present Belvedere Concert, with a performance by Duran Duran, VIP Room

Saturday, May 14th: Official Miramax Black Tie Gala hosted by Rob Lowe and Ron Tutor on board the “Pegasus II” Yacht

Saturday, May 14th: Performances by La Roux & Cerrone, VIP Room

Sunday, May 15th: Daytime Pool Party on board the “Pegasus II”

Sunday, May 15th: Special DJ Set by Afrojack, VIP Room

Monday, May 16th: Chopard Post-Show Party, with performances by Rick Ross & LMFAO DJ Set, VIP Room

Wednesday, May 18th: “Europacorp” Premiere Party with Zoe Saldana & Luc Besson, Music by DJ Martin Solveig & a performance by Boy George, VIP Room

Thursday, May 19th: DJ Set by DJ Bob Sinclar, VIP Room

Friday, May 20th: “Moscow Never Sleep” with Two Rap stars: TIMATI VS DJ SMASH, VIP Room

Saturday, May 21st: Special DJ Set by Steve Angello, VIP Room

Sunday, May 22nd: DJ Set by Joachim Garraud, VIP Room

House of Hype activates for its 2nd year at the Cannes Film Festival between May 14th and 19th.

On May 14th: CAPITOL FILMS HOSTED A BLACK-TIE GALA ONBOARD THE PEGASUS II.

On May 15th:  CAPITOL FILMS HOSTED A POOL PARTY ONBOARD THE PEGASUS II.

On May 16t:  WORLD FAMOUS DJ BOB SINCLAR PERFORMED LIVE AT THE VIP ROOM, SPONSORED BY AT&T.

On May 18th: OFFICIAL CHANEL AFTER-PARTY, WITH MUSIC BY THE MISSHAPES AT THE VIP ROOM, SPONSORED BY AT&T.

On May 19th: ‘JALOUSE’ CLUB LONDON PARTY WITH A LIVE ACT BY LA ROUX & DJ SET BY JOACHIM GARRAUD, HOSTED BY PARIS HILTON,  SPONSORED BY AT&T.

Onboard the Pegasus II, May 14th & 15th

On May 16th, 18th, & 19th, House of Hype partners with VIP Room to produce 3 of its hottest parties at the Cannes Film Festival.

On May 16th, House of Hype partnered with VIP Room, with a DJ appearance by world-famous Bob Sinclar.

VIP Room

Kelly Rowland (left), Paris Hilton (middle), Nicky Hilton (right) & guests

On May 18th, House of Hype partnered with VIP Room, where they produced an exclusive event for Chanel.

Pictured above (middle left) is Chanel’s head designer Karl Lagerfeld at last year’s event at VIP Room.

Karl Lagerfeld at this year’s VIP Room.

Vincent Cassel.

(From L-R) Johnny Depp, Owner of VIP Room Jean-Roch Pedri, and Film Director Tim Burton

(From L-R) Tim Burton, Jean-Roch Pedri, & Karl Lagerfeld

On May 19th, House of Hype activated at the VIP Room, with special guest DJ Joachim Garraud

Paris Hilton on the red carpet.