Blackberry & Dipdive return to join forces at the Coachella Music Festival for its second consecutive year. Building out a big beautiful blue tent, Blackberry and Dipdive gave out branded beach towels and shirts to attendees, perfect for the hot weather and pool available onsite. Guests also got to connect with the Oasis Beach Club QR Bar Code available inside the activation to stay connected with our event’s latest Twitter and Facebook updates! In conjunction with their collaborated initiative, the two brands execute a livestream of performances by artists they brought onboard to come play throughout the weekend, which included: Apl.de.ap, Switch, Kid Sister, Nervo and DJ Ammo.

Inside Blackberry & Dip Dive’s tent, an “Oasis Beach Club” QR Code was available for guests to add to their phones to get connected and stay updated with the event via Twitter and Facebook!

Blackberry-branded towels (available with snacks)

Guest getting great use out of their BB towel!

Attendees love their Dipdive/BB branded-shirts!

Nighttime

Moet & Chandon served attendees at House of Hype’s VMA weekend Hospitality Lounge, Esquire’s Directors Dinner, and Blackberry’s BBM Lounge. Guests like David Beckham, Ryan Phillippe, NE-YO, Akon, Mekhi Phifer, Mark Salling, Christina Milian, and DJ Colleen Shannon enjoyed Moet while dancing to DJ Frank E and DJ Cobra in the BBM Lounge VIP Room. Performers Christian TV and NE-YO popped bottles open on stage passing around Moet & Chandon to hundreds of dancing fans in the crowd!

DJ Colleen Shannon and DJ Cobra enjoy a glass of champagne after spinning.

One of many Moet & Chandon branded beachballs floating around the Hospitality Lounge.

Moet & Chandon in the Hospitality Lounge suites.

Pouring a glass of Moet.

Daytime guests enjoy Moet!

Moet & Chandon at Esquire’s Directors’ Dinner.

NE-YO on stage with Moet.

NE-YO popping open a bottle on stage!

House of Hype and Blackberry celebrated the kickoff to MTV’s VMA weekend with the BBM Ultra Lounge Saturday evening at a private estate in Beverly Hills.  Guests including David Beckham, Ryan Phillipe, Christina Milian, Mark Salling,  Jermaine Dupri,  Chris Robinson, Jimmy Cliff, Baron Davis, Akon, Mekhi Phifer, Izabella Miko, and Jersey Shore stars DJ Ronnie D and Vinnie walked the Red-Carpet before enjoying performances from NE-YO, DJ Frank E and DJ Cobra while sipping on Moet & Chandon Champagne.  After a night of fun, guests departed with BCBGeneration giftbags including a variety of accessories, including BCBGeneration sunglasses!

NE-YO performs!

The VIP room set up!

Glee’s Mark Salling makes a statement at the BBM Ulta Lounge.

The view looking down at the estate’s pool.

BBM’s livefeed.

NE-YO enters the Blackberry BBM Lounge.

Christina Milian and a guest enjoy themselves.

Guests are gifted with fabulous BCBGeneration Sunglasses!

Yet another successful VMA weekend for the House of Hype, who hosted Esquire’s Directors Dinner and Blackberry’s BBM lounge.  A show-stopping performance from NE-YO entertained guests who were sipping Moet & Chandon until the wee hours of the morning.  NE-YO got the mood going by popping open a bottle of Moet on stage, pouring glasses for fans in the crowd to enjoy!

NE-YO pouring Moet Champagne for the crowd.