CEO of Patron Tequila and John Paul Mitchell Systems John Paul Dejoria enjoys drinking and networking amongst top talent of the 2008 Film Festival at the House of Hype. Notable celebs such as Baron Davis, and Rex Lee enjoyed meeting John Paul personally, toasting to a Patron shot with the president himself.

Basketball player Baron Davis and C.E.O. of Patron John Paul DeJoria takes shot at the House of Hype Sundance Weekend.

Patron display at the bar.

Patron bottle service branded at every VIP table.

Non-profit organization Amnesty International’s ‘Protect the Human’ hosts celebrity photo studio at the House of Hype during the Film Festival weekend, where renown photographer Simon Monjack captures the best of Diego Luna, Colin Firth, Dennis Quaid, Baron Davis, and Maria Bello. These placards were transformed into specific human rights messages, benefitting the ‘Protect the Human’ campaign.

Dennis Quaid gets instrumental with Amnesty International.

Basketball player Baron Davis

Grey’s Anatomy‘s Sandra Oh

A History of Violence‘s Maria Bello rocks with Amnesty International.

Actor Diego Luna

Colin Firth stands proud with Amnesty International.

Socialite Kim Kardashian

Campaign poster of ‘Protect The Human’ and actor John Hurt

John Legends comes by to support the Amnesty International cause.

Voting has never looked so glamorous! Rock the Vote films PSAs for the upcoming presidential election at the House of Hype, during the 2008 Film Festival. Supporters included: Brittany Murphy, Nick Cannon, DJ Steve Aoki, Baron Davis, The Donnas, Jason Reitman, Oscar-nominated director for Juno, and John Paul DeJoria, owner of Patron & Paul Mitchell product line. Nighttime, ‘Rock The Vote’ features as the charity component to a series of House of Hype nighttime events, which provided a special performance by Pittsburgh Slim and DJs sets by DJ Irie, Nick Cannon, Steve Aoki & DJ Cobra.

Brittany Murphy reps Rock The Vote.

DJ Steve Aoki has an eye for Rock The Vote.

Music Legend Billy Morrison endorses Rock The Vote.

Basketball player Baron Davis gets political.

Kim Kardashian’s ‘Vote’ matters!

Oscar-nominated Director Jason Reitman

Featured DJs: DJ Steve Aoki, Nick Cannon, DJ Irie

Pittsburgh Slim performing

Brittany Murphy & ‘Rock The Vote’ at the House of Hype are featured in two different OK! Magazine issues.

After 20 years, Magic Johnson steps down and gives Paul Pierce and Baron Davis the torch at Midsummer Nights Dream, a non-profit celebrity sporting event, sponsored by the House of Hype. Going head-to-head in Sunday’s basketball game, Team Baron and Team Paul included fellow celebrity participants Snoop Dogg, Brandy, Usher, Reggie Bush, and Terrell Owens, with Team Baron taking down Team Paul by a score of 50-42. Once players were tired of the court, they headed over to House of Hype’s hospitality lounge, where legend like Magic Johnson & Jermaine Dupri enjoyed the great presents gifted by Coby Electronics.

Basketball superstars Paul Pierce, Magic Johnson, and Baron Davis.

Magic gets Coby Electronics gifts!

Guest wins COBY Electronics T.V. and photographs with Paul Pierce.

Artists Snoop Dogg and David Banner laugh it up at the Midsummer Night’s Game.

Singer Brandy getting ready for some DEFENSE!

Benji Madden and guest play in the celebrity basketball tournament.

Magic Johnson & House of Hype President Sam Keywanfar

House of Hype co-branded signage on the JumboTron Staples Center.

Bodog, an online gambling site, hosts a poker tournament at the House of Hype Midsummer Nights Dream weekend, a celebrity All-Star weekend of events raising funds for charity. Poker players included: Paul Pierce, Baron Davis, Magic Johnson, Usher, Nas & Kelis, Jessica Alba, and many more…

Legendary Magic Johnson

Actress Jessica Alba and basketball player Baron Davis

Director/Producer Penny Marshall

Socialites Kim, Khloe, & Kourtney Kardashian

Group shot includes Usher, Baron Davis, and Benji Madden.

Baron Davis, Benji Madden, and John Salley gambling at the Bodog poker tournament.