Posted on 12 February 2010. Tags: 2010 sundance, asics, Juliette Lewis, Katsuya Uechi of Katsuya, Maestro Dobel, Mark Ruffalo, Microsoft Bing, Onitsuka Tiger, Orlando Bloom, Steven Fretz of XIV by Michael Mina
The film ‘Sympathy for Delicious’, starring Orlando Bloom, Mark Ruffalo, Juliette Lewis, Laura Linney, and John Carroll Lynch, hosts its official cast dinner at the ‘Bing’ Supper Club. Sponsored by Onitsuka Tiger and Maestro Dobel Tequila, the multi-course menu was catered by Katsuya Uechi of Katsuya and Steven Fretz of XIV by Michael Mina.

Mark Ruffalo

Orlando Bloom

Juliette Lewis
Posted in Blog
Posted on 28 February 2009. Tags: 2009 Grammy Awards, 2009 Grammys, Abbie Cornish, asics, Benji Madden, duffy, Joel Madden, Nivea, Ryan Phillippe
After-party style! As the Grammy Awards came to an end, celebrities wasted no time in heading over to the House of Hype Grammy party hosted by ASICS and NIVEA. Celebrity arrivals entailed: Benji and Joel Madden, Grammy-winning Artist Duffy, Ryan Phillippe, Abbie Cornish, and the list goes on… According to BizBash.com as well, “Asics [also] debuts [at the House of Hype] what it bills as the world’s-largest Lite Brite, standing more than 11 feet tall and 15 feet wide with more than 300,000 original-sized pegs.” Before heading out, celebs did not forget to grab some freebies, like Nivea’s extra-special moisturizing hand lotion. Got to remember to keep those hands smooth, people!

Ryan Phillippe and girlfriend celebrate post-Grammys at the House of Hype bash.

Benji Madden, Good Charlotte frontman

Grammy Award-winning artist Duffy comes and celebrates at the House of Hype.

VP of Marketing, NIVEA North America, Nicolas Maurer, MTV’s Sway, and Nas

Debut of the ASICS lite brite, the world’s largest lite brite.
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Posted on 28 February 2009. Tags: 2009 Grammy Awards, 2009 Grammys, Adam Rodriguez, Adrienne Bailon, asics, In Touch Magazine, InTouch, Jermaine Dupri, Kim Kardashian, Sanaa Lathan, Wolfgang's Steakhouse
In Touch Magazine creates a celebrity photo studio at the House of Hype Grammy weekend inside Wolfgang’s Steakhouse in Beverly Hills, where the biggest names in the music industry were photographed inside the exclusive portrait space.

Jermaine Dupri takes a pose with In Touch Magazine inside House of Hype’s celebrity photo studio.
Posted in Blog
Posted on 28 February 2009. Tags: 2009 Grammy Awards, asics, John Salley, Kevin Liles, Kim Kardashian
At Wolfgang’s Steakhouse in Beverly Hills, Asics sets up an exclusive lounge space, in honor of House of Hype’s Grammy Weekend event. Distributing only to A-List insiders, such as Kim Kardashian and Warner Music Group Executive Kevin Liles, Asics made sure that its sneakers fit perfectly to every shoe size, even basketball player John Salley who came by to pick up his 15 1/2 shoe size!

Music producer Jermaine Dupri, and Kim Kardashian arrive at the Asics House of Hype event
MTV VJ Lala & Grammy-winner Robin Thicke

Adam Rodriguez comes by ASICS Grammy Brunch.

Retired basketball player John Salley gets a pair of Asics at the House of Hype.

ASICS shoe display at the House of Hype’s pre-Grammy Awards event
Posted in Blog