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Sam Keywanfar, Rihanna & Anthony Mandler


They’re back…Award-winning music directors Chris Robinson, Anthony Mandler, Jessy Terrero, plus newcomer Shane Drake host an annual directors’ dinner at the House of Hype, who have directed videos for everyone from Rihanna and Britney Spears to The Killers and John Mayer. Sponsored by Esquire Magazine, Nivea’s new line of male products, NIVEA For Men, Red Bull, and Grey Goose Vodka, the dinner celebrated the four directors’ nominations at this year’s 2009 Video Music Awards. Aside from close family, a few celebrity friends of the directors came by to relish in the Grey Goose Vodka and delicious entrees, including superstars Rihanna and Pink. Towards the end of the evening, NIVEA for Men also provided 100 gift bags to the attended dinner guests, which included NIVEA products and copies of this month’s issue of Esquire Magazine.

Dinner Space ESQUIRENIVEA1 Sam Keywanfar, Rihanna & Anthony Mandler
Directors’ Dinner at LEVANTeast inside Hotel on Rivington

Directors Picture ESQUIRENIVEA blog1 Sam Keywanfar, Rihanna & Anthony Mandler
[L-R]Host of Esquire/NIVEA For Men Directors’ Dinner: Chris Robinson was nominated for Ne-Yo’s “Miss Independent” video, Jessy Terrero was nominated for Wisin y Yandel’s “Abusadora” video, Anthony Mandler was nominated for Jay-Z’s “D.O.A.(Death of Autotune)” Video, and Shane Drake was nominated for Paramore’s “Decode” off the Twilight Movie Soundtrack.

Grey goose vodka ESQUIRE NVIEA blog1 Sam Keywanfar, Rihanna & Anthony Mandler
Grey Goose Vodka was served at the tables, as well as the bar.

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Host Anthony Mandler invites close friend Rihanna to Directors’ Dinner. Mandler has collaborated with Rihanna on twelve of her music videos.

Shane Drake exec Producer Brandon Bonfiglil11 Sam Keywanfar, Rihanna & Anthony Mandler
Host of Directors’ Dinner Shane Drake and his executive producer Brandon Bonfiglio show off their NIVEA gift bags.

Esquire StyleAgenda FEB Nivea1 Sam Keywanfar, Rihanna & Anthony Mandler
Recap of the House of Hype featured in Esquire Magazine’s February issue.

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In Touch Celebrity Photo Studio


In Touch Magazine creates a celebrity photo studio at the House of Hype Grammy weekend inside Wolfgang’s Steakhouse in Beverly Hills, where the biggest names in the music industry were photographed inside the exclusive portrait space.

In Touch

Jermaine Dupri takes a pose with In Touch Magazine inside House of Hype’s celebrity photo studio.

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