HOUSE OF HYPE http://www.houseofhype.com Brands, Celebrities, Media, Event Marketing Wed, 22 Feb 2012 05:30:03 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Cee Lo Green http://www.houseofhype.com/?p=10007 http://www.houseofhype.com/?p=10007#comments Mon, 06 Feb 2012 05:26:14 +0000 admin http://www.houseofhype.com/?p=10007 Congrats to House of Hype supporter Cee Lo Green and his fellow judges Adam Levine, Blake Shelton & Christina Aguilera on the immense success of their new show “The Voice” airing on NBC! An American Reality Singing Competition, “The Voice” has picked up for a second season, premiering February 5th, 2012 after the Superbowl XLVI.

sam and cee lo

House of Hype President Sam Keywanfar & Cee Lo Green

]]> http://www.houseofhype.com/?feed=rss2&p=10007 0 Randall Emmett Seals Deal with Weinstein Company for New Film http://www.houseofhype.com/?p=10001 http://www.houseofhype.com/?p=10001#comments Thu, 02 Feb 2012 05:04:06 +0000 admin http://www.houseofhype.com/?p=10001 Congrats to Randall Emmett & Emmett Furla Films! On the 30th of January, the Weinstein Company has closed a film acquisition deal to purchase the Emmett Furla Film “Lay The Favorite”, starring Bruce Willis, Vince Vaughn, Catherine Zeta-Jones, Laura Prepon & Joshua Jackson, directed by Stephen Frears. Distribution plan is set to have a theatrical release in 50 markets and release on VOD.

randall wife sam 2011 VMA Randall Emmett Seals Deal with Weinstein Company for New Film

Pictured L-R: Randall Emmett, his wife Ambyr Childers & House of Hype President Sam Keywanfar

]]> http://www.houseofhype.com/?feed=rss2&p=10001 0 “Corman’s World: Exploits Of A Hollywood Rebel” To Be Distributed in Theaters! http://www.houseofhype.com/?p=9959 http://www.houseofhype.com/?p=9959#comments Sat, 17 Dec 2011 00:57:07 +0000 admin http://www.houseofhype.com/?p=9959 Today, Anchor Bay Films is distributing the spirited feature-length documentary “Corman’s World: Exploits Of A Hollywood Rebel” into LA and NY theaters, based on the life of legendary director/producer Roger Corman.

Instead of retiring however, Corman has three movies going on at once — “The Undead”, which is about to start shooting in China, “Attack Of The Fifty Foot Cheerleader” which is currently filming, and “Dance With A Vampyre” also underway. As Alex Stapleton, director of Corman’s World, tells David Konow from Deadline.com, “Roger doesn’t believe in retirement. He has so much passion for what he’s chosen to do with his life, he doesn’t want to quit…Because he’s committed to living his life like that, he’s been able to make hundreds upon hundreds of movies. I’ve never seen a human being at his age with that much energy.”

corman's world
Roger Corman (right) & guests at the official premiere party of “Corman’s World: Exploits Of A Hollywood Rebel” at the House of Hype during the 2010 Sundance Film Festival.

Corman’s World covers Roger’s glory years and features exclusive interviews with Jack Nicholson, Martin Scorsese, and Ron Howard, Quentin Tarantino, Eli Roth, Paul W.S. Anderson, and Brett Ratner, just to name a few.

]]> http://www.houseofhype.com/?feed=rss2&p=9959 0 Congrats to Britney Spears & Jason Trawick! http://www.houseofhype.com/?p=9955 http://www.houseofhype.com/?p=9955#comments Sat, 17 Dec 2011 00:18:29 +0000 admin http://www.houseofhype.com/?p=9955 Congrats to the beautiful couple Britney Spears & Jason Trawick, they are engaged!

jamie & briot

We wish you a lifetime of love and happiness!

]]> http://www.houseofhype.com/?feed=rss2&p=9955 0 The All-American Rejects Release Their New Album Title http://www.houseofhype.com/?p=9947 http://www.houseofhype.com/?p=9947#comments Sat, 17 Dec 2011 00:09:25 +0000 admin http://www.houseofhype.com/?p=9947 “Kids In The Street” is the name!

The All-American Rejects will drop their new album “Kids In The Street” in Spring 2012.

allamerican rejects

The band is also asking their fans to submit pictures, photos, videos, interpretive dances – as frontman Tyson Ritter says, “Show us anything you can that makes you feel like you’re reflecting on life at its purest moment.”

The band will display the submissions they receive on their new Tumblr page BurnBothEnds, then pick an additional amount of winners and invite them to a show where they can showcase their art and get to hang with the band. Sweet deal, huh? Get crackin’, kids!

]]> http://www.houseofhype.com/?feed=rss2&p=9947 0 Katy Perry Voted MTV’s Artist of the Year http://www.houseofhype.com/?p=9941 http://www.houseofhype.com/?p=9941#comments Fri, 16 Dec 2011 23:22:17 +0000 admin http://www.houseofhype.com/?p=9941 Congrats to Katy Perry on another win!

katy perry

MTV titles her Artist of the Year, and that is certain from all the wonderful success she’s reached this year. In 2011, she has released hit single after hit single, scored Grammy nominations, won Video of the Year at the VMAs, hosted Saturday Night Live, lent her voice talents to “The Smurfs”, critically-praised world tour, debuted her second fragrance, and became one of only six artists to have 10 #1 hits from the same album!

Congrats to Katy Perry and her team!

]]> http://www.houseofhype.com/?feed=rss2&p=9941 0 Rest In Peace Heavy D http://www.houseofhype.com/?p=9691 http://www.houseofhype.com/?p=9691#comments Wed, 09 Nov 2011 00:58:48 +0000 admin http://www.houseofhype.com/?p=9691 Rapper Heavy D passed away today, he was 44.

Our thoughts and prayers are with his family, friends and fans.

peace and love

]]> http://www.houseofhype.com/?feed=rss2&p=9691 0 VMA Guests Enjoy SPIN Galactic + SPIN Magazine’s VIP Ping Pong Lounge http://www.houseofhype.com/?p=9290 http://www.houseofhype.com/?p=9290#comments Sat, 03 Sep 2011 19:56:36 +0000 admin http://www.houseofhype.com/?p=9290 Presented by Continuum Entertainment, SPIN Galactic + Magazine took over the private green room area at the House of Hype event, following the MTV Video Music Awards. Inside the space, attendees got to participate in the “SPiN + SPIN” Ping Pong Tournament, while friends lounged comfortably enjoying the available copies of SPIN’s latest issue featuring cover artist, St. Vincent. Guests like Katy Perry, Akon, Britney, Malin Akerman and self-proclaimed Ping Pong Hustler Jamie Foxx also relished in the candy displays and gifts, which included SPiN Galactic t-shirts, sweatbands, and armbands!

ping pong court

“SPiN + SPIN” Ping Pong Tournament inside Green Room
*Photo credit: Todd Oren

spin setup

*Photo credit: Todd Oren

spin poster

*Photo credit: Todd Oren

spin magazine

*Photo credit: Todd Oren

spin bandanas

Guests get gifted SPiN Galactic sweatbands, ready for the competitive match!
*Photo credit: Michael Bezjian/WireImage

ping pong

It’s on!
*Photo credit: Michael Bezjian/WireImage

]]> http://www.houseofhype.com/?feed=rss2&p=9290 0 Nissan Presents ‘My Versa Road Trip’ Experience http://www.houseofhype.com/?p=9285 http://www.houseofhype.com/?p=9285#comments Fri, 02 Sep 2011 15:43:08 +0000 admin http://www.houseofhype.com/?p=9285 House of Hype & Nissan partner up for House of Hype’s fourth annual event, following the MTV Video Music Awards. After the Hot 100 dinner, the night evolved into an event that had the industry buzzing for days. The House of Hype provided a seamless backdrop for Nissan to debut its all new Nissan Versa, and align itself with mega celebrities like Britney Spears, Katy Perry, Akon, Jamie Foxx, Kelly Rowland, and Emma Roberts through interactive interviews on the red carpet and photo opportunities which helped heighten its ‘My Versa Road Trip’ campaign.

Within the Nissan Versa Lounge, guests had an opportunity to commemorate the evening inside the branded Nissan Versa photo booths, where they took home pictures of the evening while they familiarized themselves with the campaign. Attendees were able to email and post photos directly from the photo booths to their personal social networks, extending the Nissan brand footprint amongst prospective consumers overnight. Guests also had the opportunity to keep themselves hydrated with featured beverage partners like Activate water and Honest Tea beverages that were available throughout the party for guests to sample and enjoy at all bars and bottle service tables.

Guests including Jamie Foxx and Akon enjoyed Ciroc and Redbull at their VIP tables, while Katy Perry enjoyed Stella Artois Beer and Britney Spears and sister Jamie Lynn enjoyed Red Bull and Honest Tea. To everyone’s surprise, Jamie Foxx got up on his table, reached for a bottle of Ciroc and entertained the crowd to hits provided by House of Hype resident DJ Cobra. Foxx performed for nearly 45 minutes and made certain to congratulate fellow VMA winners Katy Perry and Britney Spears throughout the night.

Nissan outside

Nissan Signage at Check-In
*Photo credit: Michael Bezjian/WireImage

nissan car outside

Nissan Car Display at Check-In
*Photo credit: Michael Bezjian/WireImage

nissan lounge

Nissan Display inside Lounge
*Photo credit: Michael Bezjian/WireImage

nissan versa road trip

Nissan ” My Versa Road Trip” Campaign Signage
*Photo credit: Michael Bezjian/WireImage

spin

Malin Akerman and husband Roberto Zincone
*Photo credit: Michael Bezjian/WireImage

katy perry step & repeat

Katy Perry after winning three VMAs, including “Video of the Year” for her music video “Firework” directed by Dave Meyers!
*Photo credit: Michael Bezjian/WireImage

Emma Roberts Nissan Presents ‘My Versa Road Trip’ Experience

Emma Roberts
*Photo credit: Michael Bezjian/WireImage

Rose McGowan

Rose McGowan
*Photo credit: Michael Bezjian/WireImage

Evan Ross2 Nissan Presents ‘My Versa Road Trip’ Experience

Evan Ross
*Photo credit: Michael Bezjian/WireImage

Kelly Rowland1 Nissan Presents ‘My Versa Road Trip’ Experience

Kelly Rowland
*Photo credit: Michael Bezjian/WireImage

Kelly Rowland interview Nissan Presents ‘My Versa Road Trip’ Experience

Kelly Rowland being interviewed by E! News
*Photo credit: Michael Bezjian/WireImage

nissan interview

Akon being interviewed by Nissan Brand Ambassador, Kristen Brockman
*Photo credit: Michael Bezjian/WireImage

overrall

Inside Nissan Afterparty Lounge
*Photo credit: Michael Bezjian/WireImage

ciroc everything

Ciroc-branded pillows, ice buckets & napkins at all VIP tables
*Photo credit: Michael Bezjian/WireImage

dj booth

House of Hype-branded DJ Booth
*Photo credit: Michael Bezjian/WireImage

dj cobra

DJ Cobra on the turntables!
*Photo credit: Michael Bezjian/WireImage

bar

Bar Display, featuring Activate water & Honest Tea Beverages
*Photo credit: Michael Bezjian/WireImage

katy perry afterparty

Katy Perry inside Nissan Afterparty Lounge
*Photo credit: Michael Bezjian/WireImage

Mark Salling

Mark Salling
*Photo credit: Michael Bezjian/WireImage

jamie & briot

Jamie Lynn Spears & Britney Spears after being presented with her Michael Jackson Vanguard Award at the VMAs
*Photo credit: Todd Oren

emma and malin

Emma Roberts & Malin Akerman
*Photo credit: Michael Bezjian/WireImage

jamie

Jamie Foxx performing on stage
*Photo credit: Michael Bezjian/WireImage

jamie cobra

DJ Cobra & Jamie Foxx
*Photo credit: Michael Bezjian/WireImage

]]> http://www.houseofhype.com/?feed=rss2&p=9285 0 Glamhouse.com Featured At the Esquire Magazine ‘HOT 100 Dinner’ http://www.houseofhype.com/?p=9317 http://www.houseofhype.com/?p=9317#comments Fri, 02 Sep 2011 15:42:52 +0000 admin http://www.houseofhype.com/?p=9317 Glamhouse.com comes onboard the House of Hype event, following the MTV Video Music Awards. The online retailer partakes in Esquire Magazine’s ‘HOT 100 Dinner’, where it gifted guests pieces from its line “Belle Noel”, the jewelry collection by Kim Kardashian. Giftbags were featured on every table for the select 100-person gathering.
Catered by Jose Andreas of Bazaar Restaurant, the dinner brought out guests Katy Perry, Kelly Rowland, Emma Roberts, Chord Overstreet, Mark Salling, Malin Akerman, Akon, and Rose McGowan.

step&repeat

*Photo credit: Michael Bezjian/WireImage

dinner

Each guest received a giftbag by Glamhouse
*Photo credit: Michael Bezjian/WireImage

ace of spafes

Armand De Brignac “Ace of Spades” Champagne displayed at every table
*Photo credit: Michael Bezjian/WireImage

ciroc

Ciroc Vodka
*Photo credit: Michael Bezjian/WireImage

katy perry

Katy Perry, after winning a “Video of the Year” VMA for “Firework” directed by Dave Meyers, and two awards for her video with Kanye West “E.T.”, directed by Floria Sigismondi!
*Photo credit: Michael Bezjian/WireImage

Kelly Rowland

Kelly Rowland
*Photo credit: Michael Bezjian/WireImage

emma

Emma Roberts
*Photo credit: Michael Bezjian/WireImage

Malin akerman

Malin Akerman
*Photo credit: Michael Bezjian/WireImage

eose

Rose McGowan
*Photo credit: Michael Bezjian/WireImage

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