HOUSE OF HYPE

SEAN JOHN Block Party Hosted By Diddy & Rick Ross!

admin — Tue, 29 Jun 2010 18:44:15 +0000

On Saturday, pre-BET Awards, Sean John and House of Hype partner up to produce a BLOCK PARTY on Sunset Blvd at the Sean John Pop Up Store! The party was hosted by Sean ‘Diddy’ Combs and rapper Rick Ross, sponsored by Sean John, CIROC, and diddybeats by beats by Dr. Dre.

Frontal view of the Sean John Pop Up Store on Sunset Blvd.

CIROC Open Bar

Rick Ross On the Red Carpet

Rick Ross

HOUSE OF HYPE FEATURED ON SUNSET BILLBOARD!

admin — Wed, 09 Jun 2010 11:22:27 +0000

HOUSE OF HYPE IS FEATURED ON ‘SEAN JOHN POP UP STORE’ ADS LOCATED ON THE FAMED SUNSET BLVD, BETWEEN KINGS ROAD & CRESCENT HEIGHTS, and LAUREL & FAIRFAX AVENUE!

AD LOCATED ON SUNSET BLVD, BETWEEN KINGS ROAD & CRESCENT HEIGHTS

AD LOCATED ON SUNSET BLVD, BETWEEN LAUREL & FAIRFAX AVENUE

Paris Hilton Hosts House Of Hype AT VIP ROOM!

admin — Tue, 08 Jun 2010 12:48:40 +0000

May 19th, 2010, Paris Hilton hosts House of Hype inside the legendary VIP Room, sponsored by AT&T and Dom Perignon, with a music set by French DJ Joachim Garraud. Inside the nightclub, AT&T produces a photo booth station, where guests had the opportunity to take pictures, where they could remember their unforgettable times at the 2010 Cannes Film Festival.

Paris Hilton on the VIP Room Red Carpet

AT&T Glow-In-The-Dark Branding!

DJ Joachim Garraud Getting the Party Started!

Entertainment Inside VIP Room!

Inside VIP Room…WOW!

Official Chanel Afterparty Hosted By Karl Lagerfeld

admin — Tue, 08 Jun 2010 11:43:30 +0000

The Chanel Afterparty, sponsored by AT&T and Dom Perignon, was held at the ultra-exclusive VIP Room, surrounding the Cannes Film Festival, with music provided by the Misshapes and Madonna’s boyfriend Jesus Luz. Special guests included: Head Designer of Chanel, Karl Lagerfeld, Academy Award and Golden Globe-nominated director Tim Burton, Johnny Depp, Kelly Rowland, and many more.

Karl Lagerfeld on the VIP Room Red Carpet

Actor Vincent Cassel

(From L-R) Johnny Depp, Owner of VIP Room Jean-Roch Pedri, & Film Director Tim Burton

(From L-R) Tim Burton, Jean-Roch Pedri, & Karl Lagerfeld

(From L-R) Guest, Jesus Luz, Madonna’s boyfriend, & Jean-Roch Pedri

AT&T Branding at VIP Room!

Special guest set by Jesus Luz

(From L-R) Kelly Rowland, Guest, Paris Hilton, Guest, & Nicky Hilton

Sebastien Ziani, Jesus Luz, House of Hype CEO/Founder Sam Keywanfar, & House of Hype Founder Ben Keywanfar

‘Special-Edition Karl Lagerfeld’ Coca-Cola Light Statuette On the Croisette, during the Cannes Film Festival

Official Chanel Afterparty At The VIP Room

admin — Mon, 07 Jun 2010 19:16:25 +0000

Karl Lagerfeld on the VIP Room Red Carpet

Actor Vincent Cassel

(From L-R) Johnny Depp, Owner of VIP Room Jean-Roch Pedri, and Film Director Tim Burton

(From L-R) Tim Burton, Jean-Roch Pedri, & Karl Lagerfeld

(From L-R) Guest, Jesus Luz, Madonna’s boyfriend, & Jean-Roch Pedri

AT&T Branding at VIP Room!

Special guest set by Jesus Luz

(From L-R) Kelly Rowland, Guest, Paris Hilton, Guest, & Nicky Hilton

Sebastien Ziani, Jesus Luz, House of Hype CEO/Founder Sam Keywanfar, & House of Hype Founder Ben Keywanfar

‘Special-Edition Karl Lagerfeld’ Coca-Cola Light Statuette On the Croisette, during the Cannes Film Festival

DJ Bob Sinclar Spins At AT&T Party!

admin — Mon, 07 Jun 2010 18:07:02 +0000

Alongside the House of Hype, AT&T and Dom Perignon sponsor the VIP Room with a special set by internationally-acclaimed DJ Bob Sinclar. Inside the venue, AT&T set up a photobooth area, where partygoers took pictures to remember their amazing experiences at the exclusive nightclub.

DJ Bob Sinclar

AT&T Branding

VIP Room in all its amazingness!

AT&T Gets VIP Treatment at Cannes!

admin — Mon, 10 May 2010 13:46:47 +0000

AT&T will be activating at the VIP Room, alongside House of Hype on May 16th, 18th, and 19th at the Cannes Film Festival. At the venue, AT&T will provide an AT&T-branded photobooth, where individuals can remember their experiences at the legendary nightclub. AT&T reps will also be out on the Croisette with their ‘Mobile Squids’, taking images of people walking down the promenade, to capture the memories of their good times at the Festival.

On May 16th: WORLD FAMOUS DJ BOB SINCLAR WILL BE PERFORMING LIVE AT THE VIP ROOM.

On May 18th: OFFICIAL CHANEL AFTER-PARTY, WITH MUSIC BY THE MISSHAPES AT THE VIP ROOM.

On May 19th: ‘JALOUSE’ CLUB LONDON PARTY WITH A LIVE ACT BY LA ROUX & DJ SET BY JOACHIM GARRAUD, HOSTED BY PARIS HILTON.

Individuals will be able to choose from these three options as the backdrops of their images taken inside AT&T Photobooth!

These ‘Mobile Squid’ backpacks are what AT&T reps will be using to take pictures of individuals along the Croisette at the Cannes Film Festival.

HOUSE OF HYPE RETURNS TO CANNES!

admin — Sat, 08 May 2010 21:27:24 +0000

House of Hype will be activating for its 2nd year at the Cannes Film Festival between May 14th and 19th.

On May 14th: CAPITOL FILMS WILL BE HOSTING A BLACK-TIE GALA ONBOARD THE PEGASUS II.

On May 15th: CAPITOL FILMS WILL BE HOSTING A POOL PARTY ONBOARD THE PEGASUS II.

On May 16t: WORLD FAMOUS DJ BOB SINCLAR WILL BE PERFORMING LIVE AT THE VIP ROOM, SPONSORED BY AT&T.

On May 18th: OFFICIAL CHANEL AFTER-PARTY, WITH MUSIC BY THE MISSHAPES AT THE VIP ROOM, SPONSORED BY AT&T.

On May 19th: ‘JALOUSE’ CLUB LONDON PARTY WITH A LIVE ACT BY LA ROUX & DJ SET BY JOACHIM GARRAUD, HOSTED BY PARIS HILTON, SPONSORED BY AT&T.

Onboard the Pegasus II, May 14th & 15th

On May 16th, House of Hype will be partnering with VIP Room, where world-famous DJ Bob Sinclar will be performing for the elite individuals of the Festival.

On May 18th, House of Hype will be partnering with VIP Room, where they will be producing an exclusive event for Chanel.

Pictured below (middle left) is Chanel’s head designer Karl Lagerfeld at last year’s event at VIP Room.

On May 18th, House of Hype will be activating at the VIP Room, where DJ Joachim Garraud.

House of Hype & Music Loves Fashion Return to Coachella!

admin — Fri, 30 Apr 2010 15:04:58 +0000

Powerhouses House of Hype and Music Loves Fashion join forces to host Coachella’s hottest weekend party for the second year in a row. Daytime, partygoers, like Joel Madden, Lindsay Lohan, and Kellan Lutz had the time of their lives, enjoying a mouth-savoring barbeque poolside, while drinking an assortment of beverages, including Coca-Cola, Diet Coke, Honest Tea, Vitamin Water, Belvedere, and Moet Champagne. Guests participated in the Wrigley’s 5 Gum Tent, where they were gifted their own personalized ‘Flipbooks’. Attendees also received pool party products, from Skullcandy headphones and water guns to AT&T beach bags and towels. Nighttime, partygoers, like Malin Akerman and Russell Simmons, enjoyed bottle service sponsored by Belvedere Vodka and Moet Champagne, music provided by Joel Madden, DJ Cobra, and performances by the world-renown Crystal Method and Shiny Toy Guns.

Guests enjoy Skullcandy pool party gifts!

Partygoers inside Wrigley’s 5 Gum Tent, in their 20-second cameo in front of the camera!

Belvedere Vodka promo models

Apl. de. ap. from the Black Eyed Peas and guest

DJ Cobra spinning!

Over 5,000 guests enjoy AT&T, Belvedere, Coca-Cola, Moet, Skullcandy, Vitamin Water, and Wrigley’s 5 Gum fun!

Joel Madden DJing at the Belvedere Ballroom.

Shiny Toy Guns

Malin Akerman and sister Jennifer

Music Legend Russell Simmons

Belvedere Vodka Takes Another Shot At Coachella

admin — Wed, 28 Apr 2010 22:04:20 +0000

Belvedere Vodka returns as the title sponsor of the Music Loves Fashion and House of Hype Party, Coachella weekend. Daytime, it created a Belvedere lounge, building out a Belvedere-branded bar, with lots and lots of Belvedere vodka. Poolside, Belvedere promo models gave out Belvedere-branded towels and beach balls, and served Belvedere Vodka drinks to dedicated partygoers. Nighttime, Belvedere hosted a party, featuring performances by Crystal Method, DJ Joel Madden, and DJ Cobra.

Belvedere-branded vodka bar inside Belvedere lounge

Belvedere-branded bracelets

Inside Belvedere lounge

Belvedere-branded sails around the perimeter of the event

Belvedere Bottle Service Menu

Waitress setting up for bottle service

Guest enjoys his Belvedere bottle service!

Belvedere-branded towels

Belvedere promo models

Belvedere-branded DJ booth

Guests enjoy Belvedere drinks!

Joel Madden DJs Belvedere Vodka party nighttime

DJ Cobra spins in the Belvedere Ballroom!

Belvedere-branded ballroom

All VIP bottle service tables had Belvedere-branded ice buckets

Malin Akerman & sister Jennifer

Guests at the Belvedere party!