Featured Stories
Official Chanel Afterparty Hosted By Karl Lagerfeld Official Chanel Afterparty At The VIP Room House of Hype & Music Loves Fashion Return to Coachella! Belvedere Vodka Takes Another Shot At Coachella ‘HIGH school’ Dinner & Afterparty at the Supper Club/Film Lounge Bill Gates’s Microsoft “Bing’ to Present the Film Lounge at the House of Hype Sundance! Esquire Magazine & NIVEA For Men Present 2nd Annual Directors Dinner Island Def Jam Sundance Experience at the House of Hype SanDisk Launches ‘slotMusic’ VMA Weekend Michael Phelps Gets Hype Rapper 50 Cent Unleashes A Cheetah at Sundance
 
Official Chanel Afterparty Hosted By Karl Lagerfeld
Official Chanel Afterparty At The VIP Room
House of Hype & Music Loves Fashion Return to Coachella!
Belvedere Vodka Takes Another Shot At Coachella
‘HIGH school’ Dinner & Afterparty at the Supper Club/Film Lounge
Bill Gates’s Microsoft “Bing’ to Present the Film Lounge at the House of Hype Sundance!
Esquire Magazine & NIVEA For Men Present 2nd Annual Directors Dinner
Island Def Jam Sundance Experience at the House of Hype
SanDisk Launches ‘slotMusic’ VMA Weekend
Michael Phelps Gets Hype
Rapper 50 Cent Unleashes A Cheetah at Sundance


SEAN JOHN Block Party Hosted By Diddy & Rick Ross!

SEAN JOHN Block Party Hosted By Diddy & Rick Ross!

29 June 2010

On Saturday, pre-BET Awards, Sean John and House of Hype partner up to produce a BLOCK PARTY on Sunset Blvd at the Sean John Pop Up Store! The party was hosted by Sean ‘Diddy’ Combs and rapper Rick Ross, sponsored by Sean John, CIROC, and diddybeats by beats by Dr. Dre. Frontal view of the Sean [...]

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HOUSE OF HYPE FEATURED ON SUNSET BILLBOARD!

HOUSE OF HYPE FEATURED ON SUNSET BILLBOARD!

09 June 2010

HOUSE OF HYPE IS FEATURED ON ‘SEAN JOHN POP UP STORE’ ADS LOCATED ON THE FAMED SUNSET BLVD, BETWEEN KINGS ROAD & CRESCENT HEIGHTS, and LAUREL & FAIRFAX AVENUE! AD LOCATED ON SUNSET BLVD, BETWEEN KINGS  ROAD & CRESCENT HEIGHTS AD LOCATED ON SUNSET BLVD, BETWEEN LAUREL & FAIRFAX AVENUE

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Paris Hilton Hosts House Of Hype AT VIP ROOM!

Paris Hilton Hosts House Of Hype AT VIP ROOM!

08 June 2010

May 19th, 2010, Paris Hilton hosts House of Hype inside the legendary VIP Room, sponsored by AT&T and Dom Perignon, with a music set by French DJ Joachim Garraud. Inside the nightclub, AT&T produces a photo booth station, where guests had the opportunity to take pictures, where they could remember their unforgettable times at the [...]

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DJ Bob Sinclar Spins At AT&T Party!

DJ Bob Sinclar Spins At AT&T Party!

07 June 2010

Alongside the House of Hype, AT&T and Dom Perignon sponsor the VIP Room with a special set by internationally-acclaimed DJ Bob Sinclar. Inside the venue, AT&T set up a photobooth area, where partygoers took pictures to remember their amazing experiences at the exclusive nightclub. DJ Bob Sinclar AT&T Branding VIP Room in all its amazingness!

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AT&T Gets VIP Treatment at Cannes!

AT&T Gets VIP Treatment at Cannes!

10 May 2010

AT&T will be activating at the VIP Room, alongside House of Hype on May 16th, 18th, and 19th at the Cannes Film Festival. At the venue, AT&T will provide an AT&T-branded photobooth, where individuals can remember their experiences at the legendary nightclub. AT&T reps will also be out on the Croisette with their ‘Mobile Squids’, [...]

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HOUSE OF HYPE RETURNS TO CANNES!

HOUSE OF HYPE RETURNS TO CANNES!

08 May 2010

House of Hype will be activating for its 2nd year at the Cannes Film Festival between May 14th and 19th. On May 14th: CAPITOL FILMS WILL BE HOSTING A BLACK-TIE GALA ONBOARD THE PEGASUS II. On May 15th:  CAPITOL FILMS WILL BE HOSTING A POOL PARTY ONBOARD THE PEGASUS II. On May 16t:  WORLD FAMOUS DJ BOB SINCLAR [...]

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Coca-Cola Hosts House of Hype/Music Loves Fashion Party!

Coca-Cola Hosts House of Hype/Music Loves Fashion Party!

28 April 2010

The Coca-Cola Company joins Music Loves Fashion and House of Hype this year at the Riviera Resort & Spa, Coachella Weekend. Coca-Cola products were given out to thousands of thirsty partygoers who enjoyed Coke, Diet Coke, Fuze, Vitamin Water, and Organic Honest Tea. Coke promo models also walked around the venue, distributing these beverages to [...]

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Skullcandy Pool Party at the House of Hype

Skullcandy Pool Party at the House of Hype

28 April 2010

Skullcandy comes back to sponsor Music Loves Fashion and House of Hype at Coachella, where it creates an interactive DJing experience for attendees. Among the DJs that were featured throughout the weekend were Joel Madden, Taryn Manning, Race Banner, Andy A, YO-C, and many more. Skullcandy also gifts some branded pool party gear for guests [...]

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AT&T Recharges Coachella Goers!

AT&T Recharges Coachella Goers!

28 April 2010

House of Hype & Music Loves Fashion bring AT&T on board to Coachella for its first time this year. Inside the Riviera Resort & Spa, AT&T sets up a ‘Recharge Lounge’, that included a Samsung Netbook space where guests were able to check their emails, and a charging station where attendees were able to charge [...]

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Wrigley’s 5 Gum Activates Coachella Weekend!

Wrigley’s 5 Gum Activates Coachella Weekend!

26 April 2010

For its second year in a row, Wrigley’s 5 Gum joins the Music Loves Fashion/House of Hype experience at the Riviera Resort & Spa, Coachella Weekend. Featuring its two new flavors poolside, House of Hype tastemakers enjoyed the new REACT ‘FRUIT’ & ‘MINT’ greatness.  5 Gum also sets up a flipbook station, where partygoers, such [...]

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